Sponsorship: No more Crying in NBL, Castle Lite Injects in 500M

Last updated May 9, 2024

By: kayiirajackson@gmail.com

Few months later after introducing betPawa Uganda as the main sponsors of basketball national teams, the Federation of Uganda Basketball Association has introduced yet another big partner in the ‘Indoor’ growing game in the country.

While at Fairway Hotel Kampala, FUBA and Nile Breweries Uganda under their flagship brand, Castle Lite, have unveiled a half a billion shillings partnership that will run for a period of 365 days.

According to the partnership details, Castle lite will be the official title sponsor of National Basketball League for both females and Males.

To be specific, the partnership is worth 500 million shillings, the 200 million shall go to FUBA administration and the other 300 million shillings shall be going to the operation costs and other league activities that will be helping the brand grow.

Douglas Kalema, Nile Breweries Uganda Trade and Marketing Executive

“We’re going to be the title sponsors of the National Basketball League for one year and of course it’s renewable, 500m shillings is what we have injected.” Douglas Kalema, Trade Marketing Executive of Nile Breweries Uganda.

Marcus Kwikiriza, the FUBA CEO revealed that he has been knocking on Nile Breweries door for awhile since October last year but finally he achieved.

“I have been knocking on Douglas door for a while, the conversation has been on since October last year, and here we are. It’s a very hard task to go in your pocket to finance a basketball team. Some of what we get, we shall try to make your job easier, using this money. So as clubs, we request you to build a fan base, it will help us all, it’s a win win situation. ” Says Marcus Kwikiriza, FUBA CEO.

The FUBA VP, Hudson Ssegamwenge thanked Castle Lite for joining the game.

“It’s a great milestone on behalf of the Federation and NBL, to have reached this level of basketball, we thank our sponsors who are coming on board. NBL officially started in 1995, started with six clubs and among the six only one still standing, the DMark Power.

That league never had any sponsor, it was the Managers working on their welfare which is one of the hardest part in basketball, so having brands like Castle lite joining us is something we cant take for granted” Hudson Ssegamwenge.