By Kayiira Jackson
Jodana Sports Management and Netherlands-based sports marketing agency NON-STOP4U have secured the broadcasting and advertising rights for the CAF Champions League preliminary-round clash between Rwanda’s APR FC and Egyptian giants Zamalek SC.
The two partners signed an agreement with APR FC and the Rwanda Broadcasting Corporation (RBA) on Tuesday in Kigali ahead of the highly anticipated encounter scheduled for October 16, 2026, at Amahoro Stadium.
Under the agreement, RBA will produce the match, while Jodana Sports Management and NON-STOP4U will handle the broadcasting and advertising rights.
APR FC was represented at the signing by Team Manager Maj Kavuna Erias, while Ruth Nishimwe, Senior Sales Officer at RBA, represented the producer.
“Jodana has entered into a partnership with NON-STOP4U, a sports marketing agency based in the Netherlands,” said Jodana Sports Management representative Daniel Ntale.
“It is another business venture that Jodana Sports Management is entering into, and together with our partner, we have secured the broadcasting and advertising rights for the APR versus Zamalek match to be played at Amahoro Stadium on October 16.”
Ntale said Rwanda is being used as the starting point for the partnership, with plans to expand the business across the continent.
“It is not going to be only Rwanda. We are going to work with other African countries, and we are in talks with other clubs in West and Central Africa,” he added.
NON-STOP4U is a Rotterdam-based agency specialising in sports marketing, recreation, public relations and entertainment.
The match will be broadcast to audiences in Rwanda, Egypt and the Middle East, giving the two clubs an opportunity to reach a wider audience beyond the stadium.
For Ntale, who is also involved in player representation, the new venture could create additional commercial opportunities for African players.
The APR-Zamalek encounter is expected to attract significant attention as the two sides battle for a place in the next stage of Africa’s premier club competition.